We started by diving into Mizzen+Main’s world to understand their business goals and survey the competitive landscape. Knowing that they needed more flexibility in their customer experience, better speed and performance online, and more ownership over their data, we agreed on building a headless e-comm site. Despite the investment required, this direction would provide Mizzen+Main with the freedom they were looking for. After reviewing previous customer feedback and engaging in user testing, we developed a roadmap of features and priorities for the new site. CrateBind took the reins on managing the overall project, ensuring that we delivered an excellent product that exceeded the client’s expectations.

We partnered with our friends at White Unicorn on product design for Mizzen+Main. White Unicorn did a full rebrand for the company and designed key pages and screens for the new site, which our team then used to develop a design system. We iterated on the initial designs, created the remaining screens required, and optimized UX wherever we could, always keeping in mind the ultimate goal of a simple, easy-to-use site. In addition to addressing customer feedback, accessibility was a priority throughout the entire design process.

With a talented group of developers already in house, Mizzen+Main needed us to consult on site architecture and best practices. One of our devs joined Mizzen+Main as an extension of their team during the project, helping to develop key features for the site. The overall engineering effort proved to be a good challenge as numerous integrations were required and attention to detail was paramount. We were also working under an aggressive timeline—beginning the project in late summer with the goal of launching before the holiday shopping season. Thankfully, the Agile process we put in place allowed us to tweak and iterate on the fly, prioritize effectively and remain on schedule and under budget. After launch, Mizzen+Main saw record-breaking sales over Black Friday weekend.