When we started conversations about Myte, there were lots of great designs and ideas on the table, but the feature set needed to be tightened for market entry. We helped solidify a more focused scope for MVP that would bring immediate value to users while allowing us to move fast and keep iterating. We also consulted with the client to ensure we’d validated this idea and gathered feedback with potential donors and organizations, as we put together a rock-solid go-to-market strategy.

Novel Ventures worked with a different partner to create the branding and initial designs for the app, so our team leveraged the existing design system to make optimizations and finalize MVP. Research showed that users were motivated to give not based on the organization but based on causes they were passionate about, so the goal was to design a user experience around that need.

We built the app with React Native, allowing us to use a single codebase that we could deploy to both the App Store and Google Play, and one of our favorite tools, Expo, helped us build and launch releases quickly and efficiently. We leveraged Ruby on Rails to move fast while establishing a scalable backend. Our iterative development process ensured we stayed in lock step with our client, giving us the flexibility to make weekly adjustment, as needed.