Stricct Fitness met CrateBind in the spring of 2016. Stricct was a growing business, but limited by its manual operations. Centered around individually-tailored meal and workout plans, Stricct desperately needed a platform that reduced the time required in the creation and delivery of the custom plans in order to engage more users.
Co-founder and CEO, Darrell Sims, envisioned an iOS-based app that would give his customers the ability to receive plans based on their individual goals, but while also allowing them to make customizations catering to the specific details of their health lives.
Stricct Fitness met us in the spring of 2016. At the time, their business was a growing, but still manual, operation. Centered around individually-tailored meal and workout plans, Stricct desperately needed a better platform to engage more users and cut down on the time required to create and deliver their custom plans.
Co-founder and CEO, Darrell Sims, envisioned an iOS app that delivers customizable plans to users, based on their individual goals.
Every aspect of Stricct was designed and scoped with a single focus in mind: the serious user. Our design team created a flow that keeps users engaged with the app and their personal commitment to their daily exercise and meals plan.
The Stricct Fitness iOS app would be nothing without the equally important Rails application we built in support. Housing all of the user data and package customizations, our Rails team built a sturdy web-based application to handle the data-intensive parts of this project. Both apps "talk" to each other regularly between API endpoints and share all of the important meal and exercise information that keeps users going.
The code base of the Stricct mobile app has evolved as we have versioned out the app. Most recently, we made the switch to Realm, an open-source object database management system. Realm allowed us to build our code more fluidly and run the application cleaner, making the user-growth phase of the company run much more smoothly.
The resulting product for Stricct Fitness is a beautifully designed iOS app that gives each user individually customized meal and workout plans. The Stricct Fitness app helps users meet health and fitness goals by taking the user through the process of selecting a “goal package” that fits their needs, managing grocery and exercise plans, participating in workout videos, engaging with growth metrics over time and customizing app settings to continually match preferences and conquer goals.
“Stricct was a unique app to be a part of because of how manual the process of meal and workout planning was prior to development. Building Stricct not only allowed users to easily view and/or change their goals, but it also empowered our client by freeing up time spent typing plans by hand.”